Archive for the ‘Business Info’ Category

introdiction to liability insuranceIf someone has a fall while visiting your business premises or a customer is injured or suffers an injury from a product sold by your company, you may be liable. That is the risk that the civil liability insurance cover.

Liability insurance, also known as Commercial General Liability (CGL), covers four categories of events for which you may be responsible: bodily injury, damage to property, personal injury, including slander and libel -, and false or misleading advertising. CGL coverage covers medical expenses of the injured. However, it excludes employees who are covered by Workers’ Compensation Insurance. Keep in mind that even those who enter their property without permission, they can sue if they fall or accident on the premises of your business! Read the rest of this entry »

create a corporate identitiyNo one questions the advantages of having an effective brand, recognizable without much effort, and better yet, invite a buying action. But when it comes to defining the identity of a company, ie how they will be identified by different audiences, it is difficult to agree on what is important and how to translate it.

To understand this concept should be distinguished from the corporate image. On the one hand, identity is what an organization is, while the second refers to how it is perceived. The identity includes the name and all elements that consistently communicate what a brand or company wants to project herself into the interior and exterior.

Not a simple issue. Founded 11 years ago by Juan Carlos Gonzalez and Josep Palau, and recently opened an office in Montreal, Canada, Ideogram Consultants specializes in working with companies to establish an identity they consistent with what we are offering. Read the rest of this entry »

the negative aspects of starting a businessMany people advise starting a business, talk about the advantages of having a business compared to a job, of the great benefits to be gained, and so on. But what many do not mention are the downsides to assemble and manage a own business, contingencies or difficulties that might happen, or it has disadvantages compared to a job.

Create your own business seems to be the best option to generate revenue rather than seek employment, however, should not think that installing and managing a business is simple, we must always take into account the negative aspects, especially if we plan to leave our job to start our company.

To begin with, says that having your own business, one will be your own boss, but this is not entirely true, one may no longer be headed by a person in a higher hierarchical level that is giving orders or supervising their work, but now heads will your suppliers, your bank, tax office and, above all, its customers, which incidentally will be a very demanding and ruthless bosses. Read the rest of this entry »

technology entrepreneursDuring a conference at Stanford, Steve Jobs recommended to the attendees: “If today were the last day of your life, continue doing what they do at work? If the answer is ‘no’ for several days … it’s time to find something else.”

If you love programming and have ideas for building applications, the impediments to turn your talent into a business are virtually nonexistent. Erick Camacho, programmer and co-founder of CocoaHeads CoManage TidySlice and Mexico, explains that the first step to becoming an independent developer is to take a look at the market.

Thus, states that 63% of the applications on the App Store are paid, while in Android (a Linux-based operating system designed for mobile devices), more than half of the applications are free to download, which indicates there is a greater opportunity to focus on programming IOS (for Apple devices). Read the rest of this entry »

errors in social networkThe hearings have taken over the media, the phrase ‘the customer is always right’ makes more sense if you open doors as social networks, more than just a showcase to advertise products or services, have become a means of communication with your audience.

Although they have become part of everyday personal habits, manage the site on Facebook or Twitter from your company can become a great success or a catastrophic failure if you do not clear the scope.

Hector Meza, president and founder of InfoSol Group, says the number one mistake entrepreneurs in social networks is to open a profile without clear what the target.

Why? becomes the most important question to resolve. When you open your profile you must be aware of the various social sites allow you to interact with your customers either to know, educate, organize in groups, report on events or new findings related to your business and provide service. If you think social networks are only to spread what you do, you’re making your first mistake. Read the rest of this entry »

social media in time of crisisAs much good that can be thought to have reacted to the global crisis, complete with its exponential growth in Internet access, the truth still many brands in Latin America wary about investing in social media or not.

In normal times of crisis is to cut costs, but it is not profitable for any brand, here or anywhere in the globe, is to cut in areas vital to companies as advertising or soliciting clients, both of which have been energized thanks to extensive use of social networks.

The statement that “in times of crisis should increase advertising” (and the contact via social networks), but obvious is not necessarily shared by clients. When a company starts having financial problems the first thing cut is the marketing budget, which is a big mistake, because the best way to increase sales is showing the consumer, and the more the better. Read the rest of this entry »

3 unusual ways to make money onlineThere are several ways to make money online, some are known to create a website and make money from advertising, creating an online store, joining any affiliate program, sell products on auction sites, etc.

But beyond these traditional forms are other ways to make money online that are little known, but now they are allowing a lot of money to thousands of people, see 3 of them:

1. Be a network guru

An unusual way to make money on the Internet that is allowing to amass small fortunes for many people is to become a network guru. Read the rest of this entry »

google+ businessGoogle+ definitely captured all the eyes of those who love and understand the social environment is the best way to discuss their interests and engage in personal or business website.

A few months after the launch of this social platform (which is rather a transformation of the giant Google), has spoken of “Google+ Business”, which will become “the” social platform par excellence for those who use AdWords and Analytics.

In a statement made by Google are advised companies “not to create profiles on Google + yet, as we are working to innovate and improve the shopping experience of this tremendous social platform.” Google Product Manager – Christian Oestlien – said they are working on creating a unique experience for those who wish to include your business in Google +, including in-depth analysis and the possibility of using AdWords. Read the rest of this entry »

what is reverse mortgage

This time we will try to explain in simple and concrete what this product, to whom it is addressed and their utility.

In particular, the reverse mortgage is defined as a financial operation which allows to monetize the equity that represents the ownership of your home, without losing ownership.

That is, a reverse mortgage is the opposite point to what is usually meant by mortgage. If a mortgage is an installment purchase of housing, reverse mortgage must be understood as a time getting the money received for the sale of the home. Read the rest of this entry »

what is the mortgage interestWhen we talk about generic term mortgages, we all think in housing on the site, in the property on which mortgage there is a charge that has helped us to obtain the necessary financing.

But within the mortgage, there is also the mortgage interest that is being done on a chattel. within the infinity of movable property there, not everyone is susceptible to mortgage, since the only ones who can serve as collateral for a mortgage loan of this type are:

- Commercial establishments
- Automobiles and other motor vehicles
- Aircraft
- Industrial Machinery
- Intellectual property Read the rest of this entry »